There hasn’t been a Beautiful Branding post in a while, so here goes!

Swan Hotel
This identity leaves me speechless. So obvious, so simple, so elegant. The visual identity was created for a hotel in Essex by Gareth Procter Studio. I just love the refined curve of the ‘s’ and the neutrals that were used throughout.

The swan hotel sign_905


The swan hotel overview_905

The swan hotel do not disturb_905


General Cafe
*Sigh. Muted tones. Warm, inviting, comforting. The identity that was designed for the General Cafe by Clarke Harris is so cozy that just looking at it makes me want to do nothing but snuggle up with a book and some tea for the rest of the day.





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  1. [...] Beautiful Branding: The Swan Hotel & the General Cafe • Free Font: Valentina • DIY fire pit: How [...]

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