There hasn’t been a Beautiful Branding post in a while, so here goes!
This identity leaves me speechless. So obvious, so simple, so elegant. The visual identity was created for a hotel in Essex by Gareth Procter Studio. I just love the refined curve of the ‘s’ and the neutrals that were used throughout.
*Sigh. Muted tones. Warm, inviting, comforting. The identity that was designed for the General Cafe by Clarke Harris is so cozy that just looking at it makes me want to do nothing but snuggle up with a book and some tea for the rest of the day.